Perry Rosenbloom, co-founder and CEO of LaunchBay, joined Greg Head on Practical Founders (Episode #193) for "The Real Bottom of the Funnel: SaaS Onboarding That Works."

Perry and Greg dig into why activation, not closed-won, is the real bottom of the funnel. They cover why "onboarding debt" compounds the longer a company ignores it, why charging for setup and implementation actually improves outcomes for customers, and why segmenting onboarding by customer type matters as a company scales. Perry also shares where LaunchBay stands today: past $1M in ARR, doubled in 2025, with a focused approach on cutting onboarding time from 60 to 90 days down to a fraction of that.

Where to watch/listen:

• Watch on YouTube
• Listen on Apple Podcasts
• Read the episode page

About the host

Greg Head hosts Practical Founders, a podcast featuring founders who built valuable software companies without relying on big outside funding.