LaunchBay was featured in "The Roast of LaunchBay (Formerly Motion.io)," a brand and positioning audit published September 9, 2025 by Louis Grenier of Stand The F*ck Out (STFO). Unlike most of the coverage on this page, this one isn't a podcast. It's a written deep dive, and LaunchBay's team asked for it after seeing Louis roast other companies.

LaunchBay co-founders Perry Rosenbloom (CEO) and Sam Chlebowski (VP Marketing) both participated, along with account executive Matt Corson, who unknowingly took a sales call as part of Louis's research process.

Louis dug into Reddit threads, G2 and Capterra reviews, and a live sales call to evaluate LaunchBay against his four-stage STFO framework. His verdict: LaunchBay's real opportunity isn't "streamlining onboarding," it's helping agencies stay ahead of client doubt before it costs them the account. He was more critical of the brand's distinctiveness, using a memorable comparison to make his point, and pushed the team to build sharper, more emotionally resonant positioning and go-to-market messaging.

Read the full roast:

• Read it on STFO

About the author

Louis Grenier runs Stand The F*ck Out (STFO), where he audits company brands and positioning in public, in detail, and without much sugarcoating.