Perry Rosenbloom, co-founder and CEO of LaunchBay, joined Chris Erickson on My Biggest Lesson, a podcast from Range Ventures where Colorado founders talk through the moments that shaped their careers.

The episode, "Perry Rosenbloom: What You Do Is Who You Are," published October 21, 2025. The conversation covers a lot of ground in 20 minutes: the evolution of Colorado's tech ecosystem, building Brighter Vision from the ground up before its sale to EverCommerce in 2020, and what pushed the team to start over with a second company focused on client onboarding.

That second company is LaunchBay, though at the time of recording it was still called Motion.io. The episode digs into why the team built a platform that turns client onboarding into a real workflow instead of a stack of disconnected forms and emails, plus lessons learned starting something new after an exit.
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Where to listen:

• Listen on Apple Podcasts
• Listen on Spotify

About the host

Chris Erickson co-hosts My Biggest Lesson alongside Adam Burrows. Both are co-founders of Range Ventures, an early-stage venture firm backing founders across Colorado. Learn more about the show at range.vc/podcast.