Perry Rosenbloom, co-founder and CEO of LaunchBay, joined Andrew Allemann on DNW Podcast #566, published December 22, 2025, for a conversation about the rebrand from Motion.io to LaunchBay.

Motion.io launched on its original domain and ran into naming and branding issues a few years in. The episode walks through what prompted the change, what LaunchBay's team learned about picking a domain and a name that can actually grow with a company, and advice for other founders weighing a rebrand of their own. The broader episode also touches on domain industry news, including the Supreme Court, .us, Identity Digital, and zero click search trends.

Where to listen:

• Listen on Domain Name Wire
• Listen on Apple Podcasts

About the host

Andrew Allemann is the founder and publisher of Domain Name Wire, the leading news site covering the domain name industry since 2005.

Next up chronologically would be WP Minute+ with Sam, but I still need to confirm its exact publish date (flagged as unverified). Want me to proceed with it anyway using an approximate placement, or hold it until the date's confirmed and skip ahead to Practical Founders or STFO instead?