Sam Chlebowski, co-founder of LaunchBay, joined Lee Murray on Exploring Growth for "Balancing Paid vs. Organic Marketing," published October 30, 2024. LaunchBay was still called Motion.io at the time.

Sam and Lee walk through two years of building LaunchBay's marketing engine from scratch, month by month. Sam breaks down the early bets that worked, an SEO-driving pattern of pairing a specific industry with a specific use case, and Facebook and Instagram ads as a surprisingly durable paid channel. He also gets into the calls that didn't pan out, why they paused a 58-episode podcast to focus on blog content, and why raw view counts matter less than reaching the right buyer in a B2B context.

The conversation closes with where LaunchBay's marketing is headed next: expanding YouTube, revisiting Google Ads now that organic search has picked up, and continuing to build out LinkedIn.

Where to listen:

• Listen on Spotify
• Read the episode page

About the host

Lee Murray hosts Exploring Growth, a podcast from Harvard Murray Consulting featuring founder/CEOs and sales and marketing leaders sharing practical lessons on business growth.