Motion.io Rebrands as LaunchBay, Unveiling a Unified Platform to Turn Client Onboarding Chaos into Clarity

‍Louisville, CO - Dec. 9, 2025

Motion.io, the leading solution for streamlining client interactions, today announced its official rebrand to LaunchBay. The new identity reflects the company’s evolution into an all-in-one client onboarding automation platform designed to help B2B service providers and software companies scale efficiently and deliver a premium client experience.

For many growing B2B businesses, client onboarding is a bottleneck characterized by "spreadsheet chaos," disjointed workflows, and endless manual follow-ups. LaunchBay solves this by unifying forms, files, tasks, and communication into a single, branded portal. The rebrand underscores the company’s renewed focus on helping teams ‘onboard smarter to scale faster’.

"We recognized that for our customers, the onboarding phase isn't just about managing tasks. It is about launching successful, long-term partnerships," said Perry Rosenbloom, CEO and Co-founder of LaunchBay. "Too many agencies and SaaS teams are stuck chasing clients for information or manually updating spreadsheets. We built LaunchBay to turn that chaos into clarity, ensuring that every client relationship starts with flow, not friction."

The LaunchBay platform is purpose-built for growing B2B service and software teams (10-100 employees) that need to scale their capacity without necessarily increasing headcount. By automating the repetitive administrative parts of the process - such as data collection and status updates - LaunchBay allows teams to focus on high-value work while providing clients with a frictionless, transparent experience from day one.

Key benefits of the LaunchBay platform include:

• Unified Client Portals: A single branded experience that consolidates every onboarding step, from kickoff forms to task tracking.
• Automated Workflows: Features that eliminate manual busywork by automating client reminders, data collection, and follow-ups.
• Real-Time Visibility: Providing operations leaders and clients alike with transparency on project status, reducing "where are we at?" questions and support tickets.
• Seamless Integrations: Deep connectivity with existing CRM and Project Management tools to ensure data syncs automatically across the tech stack.

"Our customers are looking to deliver a premium experience that reflects the quality of their own brand," Rosenbloom added. "With this rebrand, our name finally matches the power of the platform: a dedicated space to launch projects with precision and professionalism." 

The new brand identity is live immediately. Existing customers will see no interruption in service, with the platform reflecting the new name and visual identity starting today.

To learn more about the rebrand and the platform, visit launchbay.com.

About LaunchBay 

LaunchBay (formerly LaunchBay) is the all-in-one client onboarding automation platform for B2B service providers and software companies. Headquartered in Louisville, Colorado, LaunchBay unifies forms, files, tasks, and communication into one branded experience, eliminating manual follow-ups and disjointed workflows. By turning onboarding chaos into clarity, LaunchBay empowers teams to scale efficiently, reduce churn, and deliver a seamless client experience.
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